Jinmi Pyeongyang Naengmyeon is a well-known local restaurant near the Seoul Customs Office intersection, specializing in traditional Pyongyang-style cold noodles. The restaurant is especially popular among locals who appreciate clean, subtle flavors rather than spicy food.
Despite its strong local reputation, the restaurant is relatively approachable for foreigners thanks to its simple menu, clear ordering process, and calm dining atmosphere.
What to Order
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Pyongyang Naengmyeon
Cold buckwheat noodles served in a light, clear beef broth. The flavor is mild and intentionally understated. -
Pyongyang-style Dumplings (Mandu)
Large handmade dumplings that pair well with the noodles. -
Eobokjaengban
A traditional Korean beef hot pot with generous portions of meat and a rich, savory broth, best enjoyed with others.
Price Range
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Pyongyang Naengmyeon: 15,000 KRW
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Dumplings: 15,000 KRW
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Eobokjaengban: 60,000 KRW
How to Order
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Self-order kiosks are available, making it easy even without Korean language skills.
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Solo dining is perfectly acceptable.
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Both credit cards and cash are accepted.
What Foreigners Should Know
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The food is not spicy at all.
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The broth may taste very mild at first; this is intentional and typical of Pyongyang-style cuisine.
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Locals often add vinegar or mustard gradually—try adjusting the flavor little by little.
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Side dishes such as dumplings or boiled pork are commonly ordered together with the noodles.
Waiting Time & Atmosphere
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Waiting can occur during peak lunch and dinner hours.
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The dining area is spacious with many tables, and table turnover is relatively fast, so waiting times are usually manageable.
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The overall vibe is local, calm, and straightforward, rather than tourist-oriented.
Best Time to Visit
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The best time to avoid waiting is between lunch and dinner.
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This time window is especially suitable for solo diners or first-time visitors.
Location
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Address: 305-3, Hakdong-ro, Gangnam-gu, Seoul
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